Exploring how UX design is transforming in 2025 with AI integration, changing job markets, and the rise of strategic UX roles in tech companies.
I design user-centered experiences that drive business value.
I'm a UX Researcher and Consultant who helps companies and public organizations build digital products and services that solve real problems and put users at the center of every solution.
Latest Posts
A personal blog in 2025 allows organizing thoughts outside the algorithm, maintaining control of your content and contributing to a more diverse web, though most users remain on closed platforms.
Links
Chrome's 2025 Web Platform Features: Customizable Components and Next-Gen Interactions
There are some features I'd like to try on this website, but I'll have to wait for browsers to catch up. If there's something that has evolved well over time, it's CSS.
On 10 Years of Writing a Blog Nobody Reads
Given that the majority will likely opt for AI-generated text, the ability to express ideas logically and clearly will hold a very different value ten years from now. The fact that only ten people read your blog a week doesn't really matter; the goal is something else.
"The introduction of GenAI has increased the surplus of written content to infinity, essentially. So from an economics standpoint, without any resource scarcity the value of written words has been reduced to zero. But is there still value in human produced writing? Subjectively, yes. Objectively? I'm not sure. I think there's a lot of personal value in writing though."
It's been a very hard year
I truly empathize with the pain conveyed in this article, and I understand why, at times, it is worth going against the grain. However, sadly, I do not believe the AI disruption will fade away like the Metaverse or the crypto hype did. As with any industry facing such a radical disruption, front-end development will go through an initial phase of pain, insecurity, and hopelessness. But in the...
"Why am I writing this? All of the above has had a really negative effect on us this year. Landing projects for Set Studio has been extremely difficult, especially as we won't work on product marketing for AI stuff, from a moral standpoint, but the vast majority of enquiries have been for exactly that. Our reputation is everything, so being associated with that technology as it increasingly shows us what it really is, would be a terrible move for the long term. I wouldn't personally be able to sleep knowing I've contributed to all of that, too."
A good way to mess with bots
A creative approach to dealing with malicious bots that scrape for vulnerabilities like .env files and misconfigured instances
"Now, the AI scrapers are actually not the worst of the bots. The real enemy, at least to me, are the bots that scrape with malicious intent. I get hundreds of thousands of requests for things like .env, .aws, and all the different .php paths that could potentially signal a misconfigured Wordpress instance. These people are the real baddies."
Projects
A comprehensive UX redesign of the Municipal Portal for the Treasury General of the Republic of Chile, improving usability and consolidating payment information.
Redesigned MIDESOF's public website from a link hub into a service-oriented experience that helps citizens discover, understand, and start social benefits with fewer detours to external sites.
A comprehensive redesign of the Portal Transparency 2.0 platform, enhancing usability and improving citizen access to public information.